20 (35)cm, a herbaceous perennial native to slightly moist places in the lower succulent shrub in the Anaga region of eastern Tenerife. Has broadly heart shaped, light green, serrated leaves with silver hairs on the lower side and a lax inflorescence with bright rose flowers with a yellow center. A very ornamental Pericallis for any well drained soil in partial shade or full sun. In winter keep plants drier at a minimum of some 5°C. III-VI.