80 (150)cm, a rather rare, white-flowered perennial Pericallis species from open, fresh, semi-moist spots in the laurel forest of Nothern Tenerife and North-Eastern La Palma. Makes several, semi-woody and upright growing branches with silvery green, cordate leaves topped by a multi-flowered white inflorescence. Easily cultivated in any rich, well drained, humus rich substrate in a partially shaded spot. Keep slightly drier and very sunny in winter at a minimum of some 5°C. La Palma and Tenerife populations slightly differ in leaf shape in adult plants. VII-IX.